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Lions announce multiyear partnerships for
Quick Lane Bowl
DETROIT – The Detroit Lions announced today a three-year extension with Quick Lane Tire & Auto Center and six-year partnerships with both the Big Ten Conference and Mid-American Conference for the Quick Lane Bowl game played annually at Ford Field.
Ford Motor Company’s Quick Lane Tire & Auto Center became the title sponsor prior to the inaugural game in 2014 and will retain naming rights through 2022.
“We are thrilled to continue our support of a bowl game that has become a Detroit tradition,” said Frederiek Toney, president, Global Ford Customer Service Division. “Our support of the Quick Lane Bowl game enables us to connect with people in valuable ways. Through this bowl game we are supporting young athletes and drawing people into a revitalized and vibrant downtown Detroit. It’s also a unique opportunity to increase awareness of the quality services Quick Lane provides, and we appreciate that.”
The Big Ten Conference, who first partnered with the Detroit Lions on the game in 2013, extends their agreement through 2025. The MAC will replace the Atlantic Coast Conference as a primary bowl partner beginning in 2020 after previously being the game’s secondary partner.
“Our partnerships with Quick Lane Tire & Auto Centers as well as the Big Ten and MAC conferences have been instrumental in helping to establish a bowl game tradition in Detroit,” said Detroit Lions Team President Rod Wood. “Each of them has a strong regional presence that helps make the annual game more engaging to fans statewide and accessible to fans throughout the Midwest.”
“We are also very appreciative of the ACC and their participating teams for supporting the game and bringing new fans to Detroit and Ford Field.”
Mid-American Conference teams have been featured in two out-of-the first five Quick Lane Bowls with Central Michigan University in 2015 and Northern Illinois University in 2017. The conference’s relationship with the Detroit Lions extends back to 2004 when Ford Field began hosting the annual MAC Football Championship between their East and West Division leaders. The MAC has also been a long-term supporter of bowl games in Detroit dating back to the original Motor City Bowl (1997-2008) and Little Caesars Pizza Bowl (2009-2013).
This year’s game is scheduled for Thursday, December 26 at 8 p.m. EST. The Quick Lane Bowl will air nationally on ESPN and is programmed to feature teams from the Big Ten and ACC conferences. Visit www.quicklanebowl.com for presale ticket information.
PRNewswire/ -- The Women's National Football Conference (WNFC) looks to continue to break barriers in women's tackle football with IX Cup Championship weekend. Adidas is a title sponsor of the WNFC and IX Cup, as a part of their breaking barriers initiative and commitment to removing barriers for women in sports. Riddell Sports continues to show that they are a pioneer in support of the development of women's professional tackle football with their sponsorship of the IX Cup in Golden, Colorado.
The Women's National Football Conference (WNFC) IX Cup championship weekend (June 29, 2019) is dedicated to events highlighting and empowering women and girls. The IX Cup borrows its name from "Title IX," which is a Federal Law in the U.S. that bans discrimination or access to sports on the basis of sex.
The weekend will kick off with a Championship Breakfast event hosted at Sheraton Denver West. The breakfast will highlight a panel of former NFL coaches, WNFC executives, and reps from Riddell and Adidas, who will discuss the growth and development of women in sports (football). The event will culminate with the WNFC year-end awards (MVP, Rookie of the Year, Coach of the Year...).
Around mid-day, WNFC All-Stars will compete in 7-on-7 matchups, skills challenge and pro level drills to display the best women's tackle football players in the country.
Coach Jen Welter is also bringing her girls flag football clinic to IX Cup Weekend. The first female coach in the NFL has partnered with NFL and college football alumni to bring cities across the country an event of empowerment for girls. Kids will get on the field and learn the game from NFL, college football alumni and WNFC players and coaches as they dive into each position.
The day will culminate in the championship game at 7 p.m. at Marv Kay at Campbell Field in Golden, Colorado.
For more information, visit online at https://www.ixcupchampionship.com/