PRNewswire/ -- Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, launched her global makeup brand, Fenty Beauty, in an unprecedented 1,600 stores across 17 countries on one day.
Beauty industry's most anticipated launch, Fenty Beauty was created by Rihanna with a vision that's always ahead of the game - Fenty Beauty redefines the rules with light-as-air formulas that love to be layered Rihanna was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones. With Rihanna's mandate of inclusively, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Just like Rihanna, the brand is both edgy and feminine, with a complexion-focused product assortment developed to work together and provide everyone with Rihanna's real-life method for killer radiance, The Fenty Face.
"The Fenty Face was created for women of all skin tones, of all personalities," she says. "These steps are key to starting your makeup, no matter the look you're going for. This is where the fun begins."
For Rihanna, the secret to radiance lies in the very first step of the Fenty Face, a soft matte filt'r - because no matter your skin type, adding glow on glow = unwanted shine. The second step? Layer your highlight for strategically-placed glow-it's all about lighting up where you want. Lastly, get ahead of shine by blotting on the fly, wherever and whenever; Rihanna believes that being photo ready means being shine-free.
Tested backstage, on stage, and in real life, The Fenty Face is the key to unlocking all of makeup's limitless possibilities. This process is at the core of this 91-sku line, which includes 40 shades of Pro Filt'r Soft Matte Longwear Foundation; 1 universal Pro Filt'r Instant Retouch Primer; 30 magnetic Match Stix Skinsticks, in both matte and shimmer finishes to contour, correct, conceal, highlight and blush; 6 cream-powder hybrid Killawatt Freestyle Highlighters for face and eyes; Invisimatte Blotting Powder and Paper; 1 universal lip gloss known as Gloss Bomb; and a variety of application tools.
In addition to creating every detail of each product in her cosmetics collection, Rihanna also personally appointed three prestigious makeup artists to represent Fenty Beauty around the world. This Global Artistry Team includes James Kaliardos as Resident Artist, and Priscilla Ono and Hector Espinal as Global Makeup Artists.
Fenty Beauty by Rihanna is currently available at FentyBeauty.com.
Hair Talk with JoJo the Hair Care Expert
Beauty and Barber
Q: JoJo I want to try some eyelashes. I currently use strips, but I can never get both eyes the same. I know you guys at Terry’s Place have been doing lashes for years, so I trust you to give me my first real set. Do I have to get them thick and heavy looking or can I just try a few to see how I like them? How long do they last?
A: Yes. We’ve been doing eyelashes and eyebrow arching at this same location on the Avenue of Fashion for over 45 years. To answer your question, no you don’t have to have your lashes thick and heavy. We suggest a natural looking set to get you acclimated. Once you get the feel of wearing them, we can customize them anyway you want. Eyelashes usually last a week to 10 days. If some drop off as your natural eyelashes shed, you can come in and have them filled in. After two weeks, we suggest you have the lashes removed.
Q: JoJo, I’m in my late thirties and my hair I thinning on top. My mother has a bald spot in hers. My sister and one of my aunts has one too. So, I know it’s coming. Mine isn’t as bad as theirs, and they all started to bald at an earlier age than me. I’m no longer wearing a relaxer, but I get a press and curl. It was suggested that I braid it up and wear a weave to let it rest and grow out. What do you suggest?
A: I would suggest you stick with your press and curl as long as you can. I’d massage, shampoo and condition with Dudley’s or Design Essential products. These companies specialize in hair restitution. The Rosemary Peppermint Oils simulate the scalp. Combining these with massaging the scalp will make a difference. Don’t use excessive heat. A warm comb in the thin areas is sufficient. Intense flat ironing is a no no. Your body heat will make your thin area look thicker.
Q: JoJo, my mother wears a wig all of the time. She has hair, but we’re not taking care of it underneath. What shampoos should we use? How often should we shampoo it, and what can we put on her dry scalp?
A: Good question. My wig wears need haircare too. I suggest you shampoo bi-weekly. Dudley’s and Design Essential have great shampoos and conditioners. My favorite is Dudley’s new line called Influence. They have a Rosemary shampoo and conditioner and scalp oil. It’s light, and its stimulating ingredients help promote hair growth. The Influence line is not sold in beauty supply stores, but we do carry it at Terry’s Place along with their growth cream. This line is only sold in salons. If you’re not in our area, ask your stylist who uses Dudley products about Influence.
When hair is on your mind, drop JoJo a line . Terry’s Place is the largest black-owned wig salon in Detroit. We want to take your look to the next level. When you look good, we look good. Visit Terry’s Place online at www.terryswigsandlashes.com or on Facebook. Email firstname.lastname@example.org or stop by Terry’s Place at 19139 Livernois Ave., Detroit, Mich. 48221. We’re open six days a week. To schedule an appointment, please call (313)863-4014.